Fix Your Site

Would you like an easy strategy that will increase your website traffic? Awesome. I have one! Let me tell you how I increased traffic, subscribers, and interactions on my fishing website.

Before you make the decision to reset your business, make sure you answer these questions. As you do, your next step will come into focus. You will know what you should do in the short term, and you will also gain a deeper understanding of where you are and and where you want to go… let me share my answers with you now.

The final question we need to ask ourselves before we reset our business, is whether or not we can make such a decision without impacting someone else. Is such a thing even possible?

One of the most cliché phrases we see pop up again and again within the pages of business books these days is as follows: Don’t just make money - make an impact! [Insert motivational cat poster here.]

Being an entrepreneur is exciting and engaging, but often, the day-to-day drudgery that takes over your calendar after the initial rush of intense emotions following creation & launch can be… overbearing. Are you still interested in your field? Is it exciting or have you lost interest?

My last Facebook ad sucked. Can you relate? The goal was to test the new homepage on my website. I spent $99 to promote the ad, and then I was able to pull some traffic… not super great, but I thought it would be a good baseline for growth.

Take a closer look at Photopea, a free online editing tool and Photoshop alternative. If you want a great, inexpensive way to edit your photos - start here! I'll show you how to create a nice looking Facebook ad that you can run as soon as you're ready.

The last thing you want - is confusion. You have an average of 3 seconds to make a good impression when someone comes to your website. You would be well served by a good call to action (CTA)… but… what makes a good CTA?

Website heatmapping - or “heat mapping”, or “heat-mapping” (depending on the circle you run in) is simply a way for you to track how visitors are using your site. Learn more and get started with heatmapping your own site.

Take a website with minimal organic traffic and a fresh design to the people step-by-step. We'll cover defining an audience, getting your product or service in front of that audience, tracking their behavior, learning from them, getting them to purchase - and much more.

You remember that kid in high school that tried too hard? If you were like me you felt bad for them… but… you also found yourself avoiding them. You didn’t want anything to do with them because they just seemed so… desperate…

Less is more. Let’s start with that. Burn it into your brain, then, let’s discuss the why we spent over 2,000 words emphasizing the importance of website content, and a strong positioning statement. Now… let’s make it all pretty!

Now that we have discussed lowering the website platform on our list of importance, let’s circle back and raise the emphasis we place on our positioning & messaging - and better understand both.

Your website platform doesn't matter. I'm serious. Wow.... talk about coming out swinging, eh?